Our Story

Inside the life of the family behind The ZigZag Stripe.

Our Story

Our story is a long one with lots of bumps, mountains, valleys and all that jazz in between. This may not make a lot of sense and there will be tons of run on sentences but here goes ... in April of 2013 I went to Joel and told him that I wanted to start an online boutique. He literally LAUGHED AT ME! I had been in Premier Designs for 7 years which is a direct sales company. I really needed a change. I've always been an entrepreneur at heart so the thought of starting my own business again was never something that scared me. So, Joel obviously agreed and gave over the credit card he had just paid off so I could set things up and start buying some inventory. All of this was happening out of our 10x10 office space in our house. On top of this, did I mention that Joel is a firefighter? Oh yeah, and at the time in 2013 I had 3 YOUNG sons, 2 barely in school and one I was toting around with me everywhere.
That first month of business I sold over $5,000 in clothes. I was OVER THE MOON! We had always lived paycheck to paycheck. In the years before I had a failed business that cost us everything. So every dollar counted. I remember telling Joel, "I think I'm onto something here." I was reaching women via facebook only. In 2013, when you posted on a page, EVERY follower that liked your page saw it. So we grew our customer base VERY quickly. Now days, that is not the case! FB is all about those ads and money for your followers to see you. Praise Jesus I'm not starting a new business today!

Within 9 months of business we had moved into our first office, to then soon outgrow it in a few months and end up in a 7,500 square foot warehouse. We spent over 8 years at this location. As of 2022, we built our very own warehouse that is 25,000 square feet. We will be able to grow for years to come in this facility that we get to call our own.

Over the years we've had my mom, dad, brother, sister in law, father in law and multiple couples/husband and wives work for us. We've also opened and closed 3 brick and mortar stores. Talk about a whirlwind.

My goal back in 2013 when I thought this grand idea up was to provide women with an affordable outlet to buy clothing that was cute and fit all body types. That's still our goal today. I want women of all sizes, shapes, colors, ages to be able to find something in our collection that makes them look in the mirror and go "dang, I look HOT!" There's just nothing better than feeling good in your own skin. I think that the day when you REALLY feel comfortable with your own self, is the day that you can conquer the world. And babe, today is that day!! 

Thank YOU for your support of our small business. Just know that because of you, we are able to support families in our community and that is such a gift.

Much Love,