What is the most rewarding and most difficult part of running your business?
What a great question! The most rewarding is being able to give women such confidence in their own skin. My goal with ZZS is to make clothing that fits a "normal" woman. Not everyone is a size 2 or wears junior sizes. We work hard to fit a size 4-16 with no problem, as the average size woman is a 12/14. When I get the notes and emails that talk about how someone never enjoyed shopping for themselves until they found ZZS, I know that I'm doing something right. It makes my heart full to know that we are achieving our mission.
The most difficult? Dealing with people. :-) It's so hard sometimes. We have tens of thousands of customers and we can't please everyone, it's just not humanly possible. Someone is always unsatisfied with something, that's just the way of the world now days. That makes our jobs tough, to make better business decisions but try to keep our customers as happy as possible.